We are very excited about launching and building the Hope Ales brand. There is much more to beer and the business of beer than one would ever imagine; painfully dull small business stuff, a learning curve which mandates a healthy sense of humor, the yin and yang of brewing, wildly creative stuff like promotions and marketing, and finally the pure exhaustion of being an entrepreneur. We thought we’d take the time to record our experiences (its cheaper than therapy). There is no set schedule and you never who will be writing, but we HOPE you find it interesting nonetheless.

This is our beer, this is our life ...